Dear Pastor, you are doing some things wrong and we are going to fix them right now. Effective pastoral leadership includes knowing where you are wrong and being bold to correct it.
What am I talking about? How dare I say you are not doing something right?
I can say that because I am a pastor too. I am not perfect but a human being with issues too. I have learned to invest in my elevation because I don’t know everything. I have learned to adopt a teachable spirit because the one who closes his or her ears to advice is considered a fool.
Now, this is what you are doing wrong.
1. You are not in tune with digital technology.
You don’t know what lead generation is, or why you need to have a website.
I am not talking about your church or ministry website. I am talking about you – Pastor _____’s website.
2. You are not using social media properly and for the elevation of your assignment.
You are on social media but you hardly use it. You are on Instagram but you have not studied how to make the best of the platform to reach your audience.
Do you know why people use hashtags?
You write many uplifting messages on Facebook but you never direct anyone to anywhere to continue to build the relationship with you offline.
You hardly make use of Facebook Live or any of the free tools available to you to successfully carry out your assignment.
3. You are not online.
You come online to browse stuff but you do not have a website for people to know more about you. There are many gifts in the body of Christ and people are drawn towards what will solve their problem or to someone who has experienced what they are currently experiencing.
4. You have not written one book.
What? How can this be possible? What have you been doing with all those Holy Ghost-inspired sermons you have been preaching? You can turn them into books!
Can you imagine how many books you could have written all these years? The good news is that it is not too late for you. Your attention has been captured and it is time to take action.
I have heard many pastors say:
“The problem is that I don’t have time to write.”
“I am not the writing type. I really can’t sit down to write.”
“I have a lot on audio and video. Can you help me turn them into books?”
5. You are not a doer.
What? How can I say a pastor isn’t a doer?
Well, I have been there and I am very qualified to say so.
It is easy to instruct others from the pulpit and tell them what they need to do yet we don’t do it. There are excuses [and legitimate ones] – schedule, too many obligations. Pastors are very busy people and need our prayers.
What’s the next step? How do we fix and shift?
This is not a judgmental message but to push us to change and take action. Dear pastor: people assigned to you believe what you are saying more when they see you taking steps to change your own life. Besides, you make greater impact anyway. What are you waiting for?
Let’s proceed and make “iron to sharpen iron.”
Do you need help with any of the points mentioned above? For website help, go to websitebranch.com. For writing and publishing your book, go to dunamispress.com or take my Book Publishing 101 course to learn how to do it yourself.
If you need a mentor that is savvy in tech, cyber strategies and online visibility, sign up for my coaching program. If you just desire to be empowered and really want to elevate your life, then meet me at one of our iEmancipateMe conferences in a city near you.
Belinda Enoma is a Data Privacy and Security Consultant and Privacy Awareness Corporate Trainer with a unique combination of law and tech expertise. She is a global speaker, digital business builder, author, ordained pastor, conference host and mentor to women who desire to impact their generation. For bookings, click here
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