Why is Facebook only reaching a small percentage of your fans?
For example, Persistent Faith has 43,421 fans and posted a status update earlier today and 2,565 people saw this post. That’s almost 6% of the total page likes. For some, it’s 17% of their fans.
Is there a conspiracy to make you spend more money on Facebook ads ?
This is a problem for non-profits who don’t have huge advertising budgets. Now, if you want to reach, for example, 39,000+ people who have liked your page, be prepared to spend $70 per post.
Facebook, if you are actively engaged in social listening, this tactic of not reaching all my fans is not favorable especially to non-profit organizations with a cause and a message.
Don’t get me wrong – Facebook is good for ministries and Christian organizations. As a social media pastor (yep, c’est moi), Persistent Faith has experienced tremendous outreach growth taking the message of the Cross beyond church walls to 20 nations.
However, here’s the issue – When people like your page, it’s because whatever you are saying means something to them. Why make people/companies/clients pay hard-earned money to advertise to get likes (reach people), people agree and like the page but Facebook doesn’t want them to see the status updates in their news feed?
Anyway, I’ve finished venting. The people who liked persistent faith page on Facebook aren’t really fans but followers of Jesus Christ and He is a way-maker. I’ve discovered another way for ministries to reach, engage and grow their online congregation. That’s another blog post. Watch this space.
Question: For non-profit organizations, should Facebook revert to the former method of reaching fans without additional payment to promote each post?
Image courtesy of sxc
Belinda Enoma is a Data Privacy and Cybersecurity Consultant, Corporate Trainer and Global Speaker with a unique blend of law and technology expertise. She is a digital entrepreneur, author, ordained pastor, global conference host and mentor to women who desire to impact their generation. For bookings, click here
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