There are many questions being asked right now about GDPR especially as the deadline for compliance draws near. One popular GDPR question in social media tech groups is about the email automation and subscription process.
The good old opt-in..GDPR and ClickFunnels..GDPR and ActiveCampaign. GDPR, GDPR..
Strategists are concerned about their email lists and the impact of GDPR. How does it affect ClickFunnels, AWeber, Mailchimp, New Kajabi et al? While some people want to know what they should do, some are oblivious of the implications of non-compliance.
GDPR and ClickFunnels
Certainly there is much more to sales funnels, email automation platforms than collecting subscribers. The use of marketing technology for automated selling is the way forward for exponential profit [when set up properly]. However, the issue is about personal data that is collected from people [who reside in the European Union].
How is submitted data handled when people in the EU join your lists, sign up for your programs, online courses, purchase your products? As a business owner, do you know what to add, remove or implement to become compliant?
With marketing technology tools like ClickFunnels, the focus of GDPR relates to the collection and processing of personal data of individuals in the EU and it does not matter that your business has no physical presence within the EU.
Click here to know “How GDPR Affects U.S. Corporations Doing Business in the European Union.”
Popular Questions About Digital Business, SDLC and GDPR
- Is double opt-in for mailing lists necessary to be compliant?
- Should website developers ensure that website owners are compliant with GDPR or should website owners take care of it themselves?
- Should GDPR compliance be handled only by IT departments or should lawyers take the reins?
- When should a project lead be worried about data privacy and GDPR – at the start of the tech project, in the middle or upon completion?
If the website is for information purposes only, does GDPR apply?
Under the General Data Protection Regulation (GDPR), organizations are subject to the regulation if they process personal data within the European Union. However, it also applies to organizations outside the EU “that offer good and services to individuals in the EU.”
If personal data collected is via online contact form for establishing a future business relationship, should the business or website owner be bothered about GDPR?
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How do you make a website compliant with GDPR?
Do you know that an IP address collected via analytics tools or plugin on your website is considered personal info too? I would love to answer all your questions here but it is best to schedule a GDPR chat.
DISCLAIMER: This blog post is not legal advice. If you require legal assistance, please seek the services of an attorney licensed to practice in your area.
Belinda Enoma is a Data Privacy and Cybersecurity Consultant, Corporate Trainer and Global Speaker with a unique blend of law and technology expertise. She is a digital entrepreneur, author, ordained pastor, global conference host and mentor to women who desire to impact their generation. For bookings, click here