Okay, this is what it’s about – if your website is not responsive [mobile friendly, easy to view without enlarging and scrolling annoyingly from side to side, responds to any device you use], you will be impacted. Many small businesses, non-profits, churches rely on traffic from Google for increase and visibility.
To grow your business, visibility is a game changer. You want to be found. You want people to know about you, your products and services.
How does Google’s new algorithm change affect you?
The new change takes effect today April 21st, 2015 and if you still have a traditional non-responsive website, it is very likely that your website will not show up in Google search on mobile devices.
Yes, mobile devices but who really relies on only desktop viewing audience these days? Most people do a quick search on mobile devices to get the info they need.
These algorithm changes can be detrimental to your business because many businesses rely heavily on traffic from Google. The good news is that you don’t have to implement all the changes this minute, today but it is in your best interests to take action if you want your business or product to be found.
What should you do immediately about the algorithm change?
Don’t panic. It’s easy. Check if your website is responsive [mobile friendly] here.
If it isn’t responsive, then it is imperative that you take action. If you have multiple domains [including the ones that forward to others], check all of them. I recently checked some of my landing pages and found out that even though the main site is responsive in Google’s terms, some landing pages were not.
Now this might be a daunting task for someone who isn’t tech savvy but the truth is you don’t have to spend a lot of money for this transformation to take place. If you need help, our tech team The Website Branch can help you with this implementation.
Got questions? Call us at (646) 494-2125 or email us at [email protected].
PS. Google has an official FAQs section on this latest algorithm change.