John the Baptist is a great example of personal branding.
I call it the John the Baptist Branding Module. Sometimes what we look for is within our reach but we travel far and wide to search for it.
Do you know that you can learn about personal branding in the Bible?
If you have never read any Scripture in the Holy Bible, this is a great time to do it. There are many versions that are easy to understand so you don’t get caught up with the King James lingo.
Who was John the Baptist?
“There came a man commissioned and sent from God, whose name was John. This man came as a witness, to testify about the Light, so that all might believe [in Christ, the Light] through him. John was not the Light, but came to testify about the Light.” – John 1:6-8
Often we miss elevation and impactful opportunities in life because we don’t know who we are, whose we are or what we are supposed to be doing with this gift of life God has granted us.
If you don’t know who you are, the right audience will not connect with you.
Wouldn’t it be terrible, for example, to spend lots of money on Facebook advertising to grow your audience only to discover you have the wrong following. How did that happen? What did you portray that made them follow you, yet uninterested in your solutions?
How can John the Baptist help with your personal branding?
1. He knew who he was. He “came as a witness, to testify about the Light.”
2. He knew his assignment – the message; what he had to deliver.
“Repent [change your inner self—your old way of thinking, regret past sins, live your life in a way that proves repentance; seek God’s purpose for your life], for the kingdom of heaven is at hand.” – Matthew 3:2
3. He knew his assignment location. He preached in the wilderness of Judea.
John the Baptist had an “unusual dress style” but that did not matter. He ate “strange food.” That did not matter either. People came from all over to hear him.
John had clothing made of camel’s hair and a [wide] leather band around his waist; and his food was locusts and wild honey. – Matthew 3:4
To the ordinary man looking with physical eyes, he did not fit in or match the description of someone who is supposed to minister to people or even announce the coming of the Lord.
Our usual perception is that he or she must be “proper,” well put together and spotless.
However, John the Baptist was who God said he was and he walked in the path ordained for his feet. He was John the Baptist. He owned that “title.”
Are you who you say you are? Does your “title”or slogan” portray you correctly?
Are you truly walking in your ordained path? John the Baptist was who he was – in the wilderness, wherever – he was John the Baptist.
Do you know that you are your brand? Before you start speaking about your business, product or invention, people see you first. Are you authentic?
Remember, John the Baptist worked his brand. He did not sit on it. It was in the operation of his purpose that the crowning moment of his assignment manifested. Jesus Christ came to him to be baptized.
Authenticity is a brand catalyst and you were not created to be dormant or stagnant.
Work your brand. If you have a title, don’t sit on it. If you don’t have a title, you are who God says you are and you are your brand. Be authentic like John the Baptist. It pays.
Got a brand story you would like to share? Please comment below.